Sommelier
The story behind the wine, alive at the table.
01 · The challenge
A thoughtful pour begins with attention.
The friend who makes your house wine. The right glass. Why that particular bottle spends an hour in a decanter.
At the table, knowledge meets hospitality. Sjift keeps what you taste, share and agree, ready for your team to tell in their own words.

02 · How Sjift works
Knowledge, taste and hospitality in one memory.
Sjift connects wine knowledge with your methods and the stories that make an evening personal.
- AI
General knowledge
General knowledge of grapes, regions and wine.
- IQ
Your expertise
Your selection, serving methods and agreements.
- EQ
Your team's experience
The person behind the bottle and what your team discovers at the table.
Sjift brings it all together
General knowledge, your expertise and your team’s experience become one shared memory for your business.
03 · Teach · you start
Tell Sjift about the bottle and the occasion.

- AI
Sjift
Recognises the bottle or glass and prepares general knowledge as a suggestion.
- IQ
You
Add your serving methods: the glass, the temperature and how you decant.
- EQ
Your colleague
Shares the stories guests respond to. You approve the contribution for the team.
- Your suppliers can share their product knowledge too.
04 · Ask · your team asks
A question at the table. Your restaurant's story.
- What makes our house wine special?
- When do we decant this Barolo?
- Which glass do we use for Burgundy?
- What do we do about a corked bottle?
General wine suggestions stay clearly general. Your own selection comes from what you have recorded.
A discovery at the table can come to you for approval through Teach.

05 · What it brings
Your attention, in every glass.
For your team
- Find the story behind a bottle at your own pace.
- Look up serving methods and practise them.
- Contribute experiences from the table.
For your business
- Your taste and hospitality grow with the team.
- Stories stay connected to their storyteller.
- Every approved contribution enriches your business.

06 · The intern
Let Sjift start as an intern.
Sjift is an assistant with a photographic memory, made to connect what your business and your team know. We hope it becomes a valued member of your team. Try it with no strings attached. Like it? keep it from €25 a month.
Request an intern